It happens so rarely that I am on the cutting-edge. It's just too much pressure to always try to be ahead of the curve, don't you think? But I thought I'd share this...since it's been getting so much traffic here on the GWS blog...the Rube Goldberg inspired instrument I wrote about last week, featuring a silent forest filled with man-made music.
The video is actually an ad for the NTT DOCOMO limited edition Touch Wood mobile phone.
The project is a collaboration between Sharp Corporation, Olympus Corporation and "more trees," a reforestation project founded by musician Ryuichi Sakamoto and others. Sakamoto recently gave a benefit concert here in New York City to benefit Relief for Japan. Here is a quote from him:
NTT DOCOMO says, "The TOUCH WOOD is made from the surplus wood of trees culled during forest-thinning operations. This new commercial use for thinned wood, which traditionally has only limited applications, helps to preserve other wood resources while strengthening the health of overgrown forests."
If you visit the NTT DOCOMO site, and I suggest you do, you will see the Disaster Message Board which the company has created to assist victims and families impacted by the recent Japanese natural disasters.
Go here to read more about the Touch Wood project.
XO
Emily
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